What Makes you Unique? | Your USP!
Your USP is your unique selling proposition. It’s what makes your product or service preferable to the competitions’. It may be your price, quality, service, fast delivery… or any of a number of other...
View ArticleLevel Headed Marketing Makes its Debut
Well, we finally quit talking about it and just DID it. Gabriella Sannino and I have been hashing over the idea of doing some themed Hangouts on Google+ for a couple of months. Seems like when she had...
View ArticleMatt Siltala Talks Infographics with Level Headed Marketing
Gabriella and I recently interviewed Matt Siltala, of Avalaunch Media, on the topic of infographics. We discussed what a good infographic should do (what it is and isn’t), some interesting developments...
View ArticleTurning a Tunnel into a Funnel
I recently discovered something about myself that gave me reason to reflect on how humans learn behaviors and habits. In this particular case, it might be more accurate to say how we unlearn them. Some...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
Greetings! And welcome to my first installment of Top Shelf’s weekly online marketing news. I’ve developed it with the savvy online marketer in mind, cutting through the banal to bring you only the...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
This week’s news finds us peering into the murky crystal ball at the future of online marketing for 2014… Content marketers focus on content marketing trends and predictions, and why your site needs to...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
This week’s online marketing news is packed, as I took the Thanksgiving weekend off and have re-scheduled our weekly for Tuesdays. Besides the perennial retrospectives/highlights and...
View ArticleYear-End Web Gems: Top Shelf Copy’s Online Marketing News
This year-end edition of the online marketing news is flush with insightful stats and quality resources from 2013 as well as predictions and recommendations for 2014 – likely enough to keep you...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
Trick or treat! Did you get an email from Google inviting you to claim your own custom G+ URL? Well, it seems the big G may charge you for it. Shocking, I know – Google monetizing its services? Wow....
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
In this week’s online marketing news, highlights include: Danny Sullivan’s discussion of Google’s broken promises… Eric Enge talking about how Google+ affects search results… Barry Schwartz summarizing...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
Happy New Year! As the “best of 2013” and 2014′s trends continue to swarm the internet marketing stream, some of the more recent online marketing news that caught my eye include: Google’s latest...
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News
Content, content, and more content: What’s an online marketer to do with this ballooning demand for fresh, unique, Google-safe content – and lots of it – this new year? Content marketers weigh in....
View ArticleWeekly Web Gems: Top Shelf Copy’s Online Marketing News (Sunday Special Edition)
This week’s Sunday Special edition of our online marketing news features the big Google psyche out! over its kibosh on (spammy backlink-driven) guest blogging, which fairly blew up the web with...
View ArticleKnow Thine Audience
Updated February 18, 2015 Kristi Waterworth It’s a much-spouted theory that start-ups are doomed and any business that’s been around more than a couple of years is probably going to start feeding...
View ArticleThe Importance of Brand Identity
Updated March 4, 2015 Kristi Waterworth No matter how big or small your brand is, your brand identity matters — probably more than you know. I was approached by a potential client this week and she...
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